Online marketing england
Brave the sea and break boundaries in England.
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England is an excellent market for international success. With proper preparation, your e-commerce business is good to go.
Jochem
Online Marketer specializing in the UK market.
Online marketing in England
There are many good reasons to expand into England. The market is large and the language is familiar to most entrepreneurs.
Culture
The well-known English tongue-in-cheek represents a sarcastic, subtle sense of humor. That subtlety is not only an important part of British humor, but certainly of online marketing as well. Dutch directness is not necessarily appreciated in England. In short; a factor of importance when developing content for British market.
How do you best reach British consumers?
British consumers are well-informed and price-conscious. They value transparency, fair prices and reliable customer reviews. According to research, 54% of customers rely most on online reviews when making purchasing decisions. It is therefore crucial to display positive customer reviews and clear product information to build trust.
Reputation
In addition, personalized and respectful communication is important. Brits value politeness and subtlety; overly direct or intrusive marketing can be counterproductive. A friendly tone and avoiding excessive sales talk contribute to a positive perception of your brand.
England in figures
Online marketing in England
Payment methods
Differences also exist when it comes to payment methods. For example, England does not have "iDeal. As in America, Britons prefer to pay with a credit or debit card. This is directly followed by Paypal as the most commonly used payment method.
Purchasing behavior
A notable point of interest for Dutch entrepreneurs is our aforementioned directness. This plays a role not only in humor, but also in the general layout of a web shop and customer contact. Being too direct can overwhelm the English customer.
English online marketing at the highest level.
Tomahawk is a premier partner of Google, making it one of the top 3% best online marketing agencies in the Netherlands. We continuously train our German specialists. They have direct access to closed betas: new features within Google Ads that have not yet been rolled out to all advertisers.
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Growing in England
England is a popular destination for international expansion. The market is large, the language is familiar to most entrepreneurs and there are high sales to be had.
In recent years, England's trading position relative to Europe has changed dramatically. In other words, crossing the Channel with an e-commerce venture is a good idea, but be well prepared.
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We break boundaries together with our clients. For 10 years we have been making it happen.
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I'm Roel, founder of Tomahawk. I am happy to help you from our office in Nijmegen.