Online marketing Germany
Break the borders: conquer the German market.
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Our eastern neighbors have a large, growing market. The perfect opportunity for your business. Discover the numbers, drivers and methods for maximum success in Germany.
Claudio
Online Marketer specializing in the German market.
Online marketing in Germany
We have much in common with Germany in terms of language and culture. And certainly not unimportant: the German market is twice as big as the Dutch market. The German market is large, but not unfathomable. To make expansion successful, good preparation is half the battle. For example, volumes and names of keywords in Germany can vary enormously. Furthermore, there are plenty of concerns if you want to expand into Germany, such as the language, culture and difference in consumer behavior.
Administrative classification
Cultural differences
Germany in figures
Online marketing in Germany
Online purchasing behavior in Germany
The need for security can also be seen in the online behavior of German consumers. Compared to the Dutch, they are more alert to privacy. This has implications for device and social media use and willingness to do online banking, among other things.
Soundness is an important component for German success. With a German merchant seal of approval, you show how reliable your e-commerce shop is and you are 1-0 ahead of shops that do not have it. We recommend Trusted Shops as a Hallmark.
Choose the right marketing channels
Consider carefully which marketing channels you want to bet on, as this requires thorough market research. For example, in search engine marketing there are large differences in search volumes, competition levels on keywords and cost per click on paid advertising. At lower competition levels, it may be a logical decision to deploy SEO in Germany. With intense competition on certain keywords, it may be smarter to advertise in Germany.
Entrepreneurs can analyze together with Tomahawk's specialists whether they optimize part of the offer organically, and sell another part through advertisements. This also applies to digital marketplaces in Germany. There is no bol.com in Germany, so other marketplaces are valuable to sell your products on. The most popular marketplaces in Germany are Amazon, Quoka and Ebay.
Laws and regulations
Compete at the highest level in German marketing.
Tomahawk is a premier partner of Google, making it one of the top 3% best online marketing agencies in the Netherlands. We continuously train our German specialists. They have direct access to closed betas: new features within Google Ads that have not yet been rolled out to all advertisers.
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Growing in Germany
Germany is a large, growing online market with high sales, thanks in part to the entrance of Amazon. Yet the competition is fierce. Entrepreneurs considering expansion into Germany are therefore delving into cultural differences, regional laws and the purchasing behavior of German consumers.
Growing in Belgium
Expanding to Belgium is a good idea: it's a growing market with partly similar language, but changing .nl to .be is not enough. With "folding bike" instead of "folding bike," for example, you're missing out on a nice SEO score with Flemish people, because Flemish-Dutch differs subtly. A large part of Belgians are French-speaking, a small part even German-speaking. In addition to language variation, there are cultural differences: anticipating them makes expansion successful.
Growing in England
England is a popular destination for international expansion. The market is large, the language is familiar to most entrepreneurs and there are high sales to be had.
In recent years, England's trading position relative to Europe has changed dramatically. In other words, crossing the Channel with an e-commerce venture is a good idea, but be well prepared.
Growing in the Czech Republic
The Czech e-commerce market is growing super fast, as Czechs are increasingly ordering online. These consumers are increasingly willing to pay extra for fast delivery. Time to roll out your business as an e-commerce entrepreneur to the Czech Republic.
Growing in Austria
Online marketing in Austria offers numerous opportunities thanks to the growing popularity of e-commerce and consumers' strong confidence in online shopping. Moreover, they also speak German, which provides an efficient scaling opportunity.
Growing in Switzerland
Online marketing in Switzerland offers unique opportunities due to the country's technological edge. As a result, online shopping is very popular. Find out how to best bring your products to the attention of Swiss consumers.
Growing in America
The US e-commerce market is huge, hyper-competitive and driven by data and performance. Customers expect lightning-fast delivery times, flawless service and a crystal-clear brand promise. Without a distinctive proposition and smart marketing strategy, you are soon invisible. Those who want to grow in the U.S. must be convincing from the first click.
Growing in Spain
Online marketing in Switzerland offers unique opportunities due to the country's technological edge. As a result, online shopping is very popular. Find out how to best bring your products to the attention of Swiss consumers.
Growing in France
France is more than croissants and wine; it's a huge e-commerce market brimming with opportunity. But without knowledge of the French customer, you'll get nowhere. What works here will fail there if you don't do it smartly. Do you really want to enter with clout? Then you need to give your strategy the right French flair.
We break boundaries together with our clients. For 10 years we have been making it happen.
Working together?
I'm Roel, founder of Tomahawk. I am happy to help you from our office in Nijmegen.