Marketplace marketing
On this page:
International growth with marketplaces.
Marketplaces are a unique way to increase the market share of an e-commerce business. When we think of marketplaces in the Netherlands we quickly think of Bol, but internationally there are countless platforms that allow entrepreneurs to reach potential international customers.
At Tomahawk, we see marketplaces as an additional sales channel that exists alongside a regular in-house webshop. This is how you increase online visibility and market share!
This is what makes us different.
Crossborder.
We think and act crossborder. Discover opportunities in diverse international markets with our professionals.
Performance.
We translate data into insights and analysis. Performance excites us to always think big and push the boundaries.
Direct line.
We work with a direct line without intermediaries. This makes us arrow-fast and always accessible.
Marketplace philosophy from Tomahawk.
Optimizations for marketplace listings
Tomahawk always offers customized marketplaces to clients. However, there are a few universal elements that recur in almost every process.
First, we look at the current product feed and optimize it with tools like Channable or Channelengine. We make sure the titles are in order so the products are easily findable. We get all the settings completely in order so that everything meets the requirements of the marketplace.
Competitive pricing
After the initial optimizations, we determine the pricing policy. For selling on these platforms you often pay a small fee, which we incorporate in the selling price of the products. We also advise on pricing to be as competitive as possible or use repricers to grab as much margin as possible.
When everything is ready, it's time to go live. Tomahawk closely monitors performance and optimizes where possible. On a monthly basis, we provide a report detailing the results and the opportunities we still see to accelerate growth.
The benefits of marketplace marketing at Tomahawk.
- Increase your online visibility and market share
- Achieve international growth across Europe
- No unexpected costs because you pay by commission
- Targeted optimizations for your product offering for maximum marketplace visibility
- Direct contact with an international team, with diverse technical and creative specializations
Becoming visible on marketplaces
Amazon
Bol.com
Inventory management
The latest news on Marketplaces.
Our working method
Explore
Explore opportunities in various international markets with our professionals.
Strategy
Identify growth opportunities and choose realistic and tactical goals.
Breakthrough
Increase your goals and keep scaling for maximum impact.
Excelling
Make good use of momentum and anticipate market dynamics.
Tomahawk's ideal customer:
- Is a webshop with between 1 and 30 million in sales;
- Is active in multiple countries or has the ambition to become one;
- Has experience with online marketing agencies, but encounters a knowledge plateau with previous partners;
- Has at least 10k euros ad spend per month, and is open to increasing this budget if it demonstrably increases profits;
-
Sells products from brands that are already established, or products where the brand is irrelevant such as plants. We are not a branding agency.
We break boundaries together with our clients. For 10 years we have been making it happen.
Working together?
I'm Roel, founder of Tomahawk. I am happy to help you from our office in Nijmegen.