Measurability (Data Analytics)
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Accurate measurement is the foundation.
Performance marketing is a matter of seeing opportunities and seizing them. Every project therefore starts with setting up or optimizing the measurability of all data. Knowledge about data is indispensable. Outsourcing Google Analytics is a good choice, as it requires a lot of specific knowledge for the right settings and links.
This is especially true for web shops that want to optimize on revenue or margin. Fully and correctly collecting relevant metrics ultimately leads to maximum profit.
This is what makes us different.
Crossborder.
We think and act crossborder. Discover opportunities in diverse international markets with our professionals.
Performance.
We translate data into insights and analysis. Performance excites us to always think big and push the boundaries.
Direct line.
We work with a direct line without intermediaries. This makes us arrow-fast and always accessible.
Our expertise of measurability
Preparing for a cookieless future
In the future, we can expect data collection from users to come under further pressure due to increasingly strict (online) privacy legislation. Within our advice on measurability, we analyze current data sources and define new opportunities for optimizing and futureproofing online data collection. Consider the following:
- Server-side tracking
- Implementation cookie consent
- AVG / GDPR proofing of data
- 1st party data collection
- Cookieless data collection
Outsource Google Analytics?
Want more insight into your online performance, but lack the time or knowledge to properly set up and use Google Analytics? Then outsourcing is a smart move.
A properly set up Google Analytics environment is essential to understanding what works on your website, and of course, what doesn't. Without the right measurements, you miss opportunities and steer by feel instead of data. Tomahawk helps you with a clear setup, measuring what really matters and translating figures into action. This way you get a grip on your data and your growth.
The benefits of Measurability at Tomahawk.
- Future-proof (server-side) tracking for a cookieless future
- Privacy of your website visitors is a high priority for us
- Complete data collection for informed strategic decisions
- Algorithms are fed correct data for optimal performance
- A clear translation of complex data into clear insights
Boost your data collection and feed algorithms.
Google Analytics 4
E-commerce tracking
Google Tag Manager
Conversion Attribution
Dashboarding
Server-side tracking
The latest news on Measurability.
Our working method
Explore
Explore opportunities in various international markets with our professionals.
Strategy
Identify growth opportunities and choose realistic and tactical goals.
Breakthrough
Increase your goals and keep scaling for maximum impact.
Excelling
Make good use of momentum and anticipate market dynamics.
Tomahawk's ideal customer:
- Is a webshop with between 1 and 30 million in sales;
- Is active in multiple countries or has the ambition to become one;
- Has experience with online marketing agencies, but encounters a knowledge plateau with previous partners;
- Has at least 10k euros ad spend per month, and is open to increasing this budget if it demonstrably increases profits;
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Sells products from brands that are already established, or products where the brand is irrelevant such as plants. We are not a branding agency.
We break boundaries together with our clients. For 10 years we have been making it happen.
Working together?
I'm Roel, founder of Tomahawk. I am happy to help you from our office in Nijmegen.