Measurability (Data Analytics)
- Outsource Google Analytics?

Complete data collection is essential for a complete marketing strategy and campaigns.

Tomahawk over

Accurate measurement is the basis

Performance marketing is a matter of seeing opportunities and seizing them. Every project therefore starts with setting up or optimizing the measurability of all data. Knowledge about data is crucial. Outsourcing Google Analytics is a good choice, as it requires a lot of specific knowledge for the right settings and links.

This is especially true for web shops that want to optimize on revenue or margin. The complete and correct collection of relevant metrics ultimately leads to maximum profit.

This makes us different

Our focal points


International growth starts at Tomahawk.


We translate data into insight & analysis.


Fast and always accessible

Our expertise
of measurability

Preparing for a cookieless future

In the near future, we can expect data collection from users to come under further pressure due to increasingly strict (online) privacy legislation. Within our advice on measurability, we analyze current data sources and define new opportunities for optimizing and futureproofing online data collection. Consider the following:

  • Server-side tracking
  • Implementation cookie consent
  • AVG / GDPR proofing of data
  • 1st party data collection
  • Cookieless data collection

The benefits of Measurability at tomahawk

Complete your data collection

Google Analytics 4
Google Analytics 4
With GA4, we find out how visitors reach your e-commerce business and what customer behavior looks like.

Enhanced E-commerce Tracking

Enhanced E-commerce Tracking

Tracking reveals patterns in user interactions and sales behavior. This leads to conversion optimization.

Google Tag Manager

Google Tag Manager

Activity tracking provides pure data. By analyzing it, we are able to advertise in a more targeted way.

Conversion Attribution

Conversion Attribution

Which click in the sales process is the most important? Using conversion attribution, we determine all the conversion points.



We list all the data in a real-time online dashboard for a display of key kpi's.

News & insights about measurability

Outsource Google Analytics?

We work according to a proven method and our specialists maintain direct contact with our clients. That means: no account managers, but a direct line to the person working on the campaigns. We welcome you to our office in Nijmegen for an introduction.

Are we a match?

Tomahawk's ideal customer

What we offer to our customers

Crossborder performance marketing agency for web shops with growth ambitions

Tomahawk doubles webshop market share through groundbreaking innovation. We realize the growth, innovation and expansion goals of e-commerce entrepreneurs using a unique combination of extensive knowledge about crossborder businessandn a hands-on approach.

Tomahawk delivers strategic insights and turns them into powerful execution, making us the ideal partner during all stages of webshop growth.

Over 150 webshops have gone before you


Working together?

I'm Roel, founder of Tomahawk. I am happy to help you from our office in Nijmegen.