Measurability (Data Analytics)
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Accurate measurement is the foundation.
Performance marketing is all about identifying and seizing opportunities. That’s why every project we undertake begins with setting up or optimizing the measurability of all data. Data expertise is essential. Outsourcing Google Analytics is a wise choice, as it requires a great deal of specialized knowledge to configure the settings and integrations correctly.
This is especially true for web shops that want to optimize on revenue or margin. Fully and correctly collecting relevant metrics ultimately leads to maximum profit.
This is what makes us different.
Crossborder.
We think and act crossborder. Discover opportunities in diverse international markets with our professionals.
Performance.
We translate data into insights and analysis. Performance excites us to always think big and push the boundaries.
Direct line.
We work with a direct line without intermediaries. This makes us arrow-fast and always accessible.
Our Expertise in Measurability
Preparing for a cookieless future
In the future, we can expect data collection from users to come under further pressure due to increasingly strict (online) privacy legislation. Within our advice on measurability, we analyze current data sources and define new opportunities for optimizing and futureproofing online data collection. Consider the following:
- Server-side tracking
- Implementation cookie consent
- AVG / GDPR proofing of data
- 1st party data collection
- Cookieless data collection
Outsource Google Analytics?
Want more insight into your online performance, but lack the time or knowledge to properly set up and use Google Analytics? Then outsourcing is a smart move.
A properly set up Google Analytics environment is essential to understanding what works on your website, and of course, what doesn't. Without the right measurements, you miss opportunities and steer by feel instead of data. Tomahawk helps you with a clear setup, measuring what really matters and translating figures into action. This way you get a grip on your data and your growth.
The benefits of Measurability at Tomahawk.
- Future-proof (server-side) tracking for a cookieless future
- Privacy of your website visitors is a high priority for us
- Complete data collection for informed strategic decisions
- Algorithms are fed correct data for optimal performance
- A clear translation of complex data into clear insights
Boost your data collection and feed algorithms.
Google Analytics 4
E-commerce tracking
Google Tag Manager
Conversion Attribution
Dashboarding
Server-side tracking
The latest news on Measurability.
FROM EXPLORING TO EXCELLING.
We’ll assess your current situation, market, and greatest growth opportunities.
We translate those opportunities into a clear strategy with achievable goals and concrete steps.
We put the strategy into practice, test what works, and make continuous adjustments.
We build on what works and keep improving to help your online store grow profitably.
Tomahawk's ideal customer:
- You have an online store with annual revenue between 1 and 30 million;
- Do you want to grow in the Netherlands, abroad, or both?
- You already have experience with an online marketing agency, but are looking for more specialized expertise to help your business grow further.
- Need specialists who look beyond just their own channel?
- You’re willing to invest if we can demonstrate together that it’s profitable.
We break boundaries together with our clients. For 10 years we have been making it happen.
Working together?
I'm Roel, founder of Tomahawk. I am happy to help you from our office in Nijmegen.