Online marketing Czech Republic

Break new boundaries in the Czech Republic

Monika

Online marketer specializing in the Czech market.

Online marketing in the Czech Republic

The Czech e-commerce market is growing super fast, as Czechs are ordering online more and more. These consumers are increasingly willing to pay extra for fast delivery. Time to roll out your business as an e-commerce entrepreneur to the Czech Republic.

The consumer

The largest group of online consumers in the Czech Republic is between 25 and 34 years old. This target group is sensitive to value for money. In this consideration, low price usually wins out over high(er) quality.

Purchasing behavior

What is further noticeable is that especially laptops, smartphones and other multimedia products do well in the Czech online market. In addition, Czech consumers often order household goods and clothing items online. Although the use of debit cards is growing considerably, most customers pay in cash (cash on delivery) upon delivery. Therefore, in the Czech Republic, the risk of online payment fraud is quite low. These opportunities allow Czech consumers to trust online providers and suppliers.

Czech Republic in figures

Inhabitants x million

Speaks Czech

0 %

Online shoppers

0 %

Average spend per year

0 Kč

Online sales in the Czech Republic

Payment methods

The Czech Republic is part of the EU, but for now it uses its own currency: the Czech Crown (CZK). After cash on delivery as the preferred payment method, payment by bank transfer comes in second place. Czechs also regularly use their e-wallets, such as Apple or Google Pay. The use of online payment methods among Czech consumers is expected to increase in the coming years. In doing so, the number of people placing online orders is also increasing.

Growth market

The Czech crossborder performance market has a lot of growth potential. This is due to consumers' willingness to pay extra for fast delivery and the rise in the number of orders made via smartphones. As a crossborder e-commerce entrepreneur, it is wise to use established Czech sales platforms.

Platforms

In the Czech Republic, visitors use Google Shopping. A popular website is the search engine Seznam.cz. Here you can use the advertising platform Sklik. This platform accounts for about 15% of the market. Sklik is followed by Yahoo, Bing and Yandex, which together have 3% of the market share.

Working with us means

Play along at the highest level with online marketing in the Czech Republic.

Tomahawk is a premier partner of Google, making it one of the top 3% best online marketing agencies in the Netherlands. We continuously train our Czech specialists. They have direct access to closed betas: new features within Google Ads that have not yet been rolled out to all advertisers.

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