Online marketing Belgium

Break down borders with our southern neighbors.

Jannes

Online Marketer specializing in the Belgian market.

Conquering the Belgian market together?

Despite being an attractive market, Web shop owners should not lose sight of the differences in language and culture between Belgium and the Netherlands. With the right marketing strategy, entrepreneurs conquer this market full of e-commerce potential.

Language Differences

Language is a factor of importance in Belgium. The country is divided into roughly three language areas, namely: Dutch, French and German. To properly serve the market, it is necessary to offer at least a webshop in Dutch as well as in French.

Dutch content is not a copy/paste issue: nuance differences make or break your content. Think of information like "Our customer service is available in the afternoon. In Belgium this means: from 12:00 to 14:00. Not until 18:00, as is usual in the Netherlands.

Belgium in figures

Inhabitants x million

Speaks Dutch

0 %

Online shoppers

0 %

Average spend per year

€ 0

Online marketing in Belgium

Cultural and domestic differences

The differences go beyond national borders. Dutch directness does not always appreciate the Belgian customer. In addition, Belgians value hierarchical structures more. The choice between tutoring or vousvoyeren is therefore of greater influence compared to the Dutch market.

Another well-known pitfall is for entrepreneurs to approach the Belgian economy as a whole, instead of distinguishing between Flanders and Wallonia. Since 2010, the Flemish economy has been growing exponentially compared to the Walloon one.

The unemployment rate in Wallonia is around 8%, while in Flanders it hovers around 4.4% in Flanders. Knowledge of these economic differences helps entrepreneurs interpret sales figures.

Working with us means

Online marketing in Belgium at the highest level.

Tomahawk is a premier partner of Google, making it one of the top 3% best online marketing agencies in the Netherlands, and we continuously train our crossborder specialists. They have direct access to closed betas: new features within Google Ads that have not yet been rolled out to all advertisers.

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