Key points:
- The Belgian e-commerce market had record sales of 10.67 billioneuros
- For the Walloon audience, you can use standard French, but for the Flemish, using standard Dutch is a no go
- Online spending in Flanders increased 8% versus a 4% increase in Wallonia
- Google Shopping ads are showing on more and more search results
- Belgians use Bancontact the most, but credit cards accounted for 42% of total online spending
