Key points:
- Belgian e-commerce market had record sales of 10.67 billion euros
- You can use standard French for the Walloon target group, but using standard Dutch for the Flemish is a no go
- Online spending in Flanders increased 8% versus a 4% increase in Wallonia
- Google Shopping ads are showing on more and more search results
- Belgians use Bancontact the most, but credit cards accounted for 42% of total online spending
