Expand your reach in Germany, Belgium and England. Choose international e-commerce growth opportunities with Tomahawk.
Exploring new markets and growing a webshop internationally offer entrepreneurs both challenges and opportunities. Tomahawk provides solutions for crossborder issues and discovers where the e-commerce potential of webshops lies.
By analyzing markets and identifying potential audiences, we solve the crossborder puzzle. We develop a customized strategy so you don't miss a single opportunity. At every step our client takes, we stay involved.
When entrepreneurs decide to expand abroad, the choices often fall on Belgium, Germany or England because of their proximity and the low language barrier. Nevertheless, pitfalls can arise here.
A successful online marketing approach for web shops in the Netherlands cannot simply be replicated in other countries. Tomahawk makes sure you don't overlook anything when you expand, so the chances of unpleasant surprises later remain small.
Translation is needed in several areas. Potential customers across the border not only speak a different language, but also have different online shopping habits. For example, consumers do not use iDEAL abroad and Dutch directness is sometimes misunderstood. In addition, cultural, economic, infrastructural and marketing differences between countries play a role.
Tomahawk has all the necessary knowledge of crossborder e-commerce, from logistics to payment methods and local trends.
Our eastern neighbors, like the Dutch, love to store online. Most of that success is due to Amazon's entrance into the German market. Germany is a large, growing market with high sales.
At the same time, it is a sales area with spirited competition. Entrepreneurs considering expansion into Germany are therefore studying the cultural differences, regional laws and the purchasing behavior of German consumers.
Expanding to Belgium is a good idea: it is a growing market and the language is partly similar. But changing .nl to .be is simply not enough to score well. You miss out on a nice SEO score with the Flemish if you use 'vouwfiets' instead of 'plooifiets'. The Flemish-Dutch language is simply slightly different.
A large part of the Belgian market is French-speaking; a small proportion of Belgians are even German-speaking. In addition to language variation, there are of course cultural differences: anticipating them makes expansion successful.
England is a popular destination for international expansion. The market is large, the language is familiar to most entrepreneurs, and there is high sales to be had.
In recent years, England's trading position vis-à-vis Europe has changed dramatically. In other words, crossing the Channel with an e-commerce venture is a good idea, but be well prepared.
Germany, Belgium and England are often the first three countries to which Dutch Web shops expand. Sometimes entrepreneurs have another country or even another continent in mind. Our team has an international focus and likes to find out how entrepreneurs can best roll out their webshop in the target country they have in mind.
Tomahawk doubles webshop market share through groundbreaking innovation. We realize the growth, innovation and expansion goals of e-commerce entrepreneurs using a unique combination of extensive knowledge about crossborder businessandn a hands-on approach.
Tomahawk delivers strategic insights and turns them into powerful execution, making us the ideal partner during all stages of webshop growth.
I'm Roel, founder of Tomahawk. I am happy to help you from our office in Nijmegen.
