Successful web shops steer by POAS instead of ROAS!
Successful web shops steer on POAS rather than ROAS. We explain why.
Prepare for Performance Max
We know the traditional message: a strong brand generates success. Yet new research from Google shows that this is a little more complicated. The online consumer choice process is not linear, but messy. Why this is good news for smaller e-commerce businesses, read here.
Master the Messy Middle
We know the traditional message: a strong brand generates success. Yet new research from Google shows that this is a little more complicated. The online consumer choice process is not linear, but messy. Why this is good news for smaller e-commerce businesses, read here.
Time for a webshop migration? Don't forget SEO!
Deploy these eye-catching visual ads so you are highly visible in search results.
Easily advertise products with Shopping ads
Deploy these eye-catching visual ads so you are highly visible in search results.