Cookieless future: with Google Consent Mode you collect AVG-proof valuable data
Meet AI Writing Software: your new copywriting colleague. Not a flesh-and-blood human, but an Artificial Intelligence program capable of producing texts that are indistinguishable from "real. Groundbreaking development or hot air? We took it to the test.
Third-party cookies are disappearing: what can e-commerce entrepreneurs do?
Google has announced that third-party cookies will disappear by 2023. This is because of new European laws and regulations regarding online privacy. What are the implications for crossborder e-commerce entrepreneursandn how can you prepare for this? We enlighten you.
Successful web shops steer by POAS instead of ROAS!
Successful web shops steer on POAS rather than ROAS. We explain why.
Prepare for Performance Max
We know the traditional message: a strong brand generates success. Yet new research from Google shows that this is a little more complicated. The online consumer choice process is not linear, but messy. Why this is good news for smaller e-commerce businesses, read here.
Master the Messy Middle
We know the traditional message: a strong brand generates success. Yet new research from Google shows that this is a little more complicated. The online consumer choice process is not linear, but messy. Why this is good news for smaller e-commerce businesses, read here.
7 stories about content marketing that will be of use to you
Surprising and new insights about content marketing.
Give me 5 minutes and you'll know what you got from me (a content marketer)
Because being a content marketer is more than "doing something with texts."
What is trending, content-wise, in 2017?
How to make the most of content marketing opportunities in the new year.