ChatGPT Ads
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Advertising within the conversation.
More and more consumers are starting their search for a product or service not on Google, but on ChatGPT. They ask which running shoe suits their running style, which air fryer is best for a family, or which patio set can withstand a rainy summer. That’s when the decision is made—and that’s where you want to be visible.
Since August 2026, you’ve also been able to advertise on ChatGPT in the Netherlands. With ChatGPT Ads, your ad appears as a sponsored card below ChatGPT’s response. The ad is clearly labeled, appears separately from the response, and is relevant to the topic of the conversation. You’ll reach users of both the free version and ChatGPT Go.
ChatGPT Ads offers a solution for:
Visibility During the Exploration Phase
Customers are increasingly asking their questions to an AI assistant rather than a search engine. If you’re not visible there, you’ll be left off the shortlist before the customer has even seen your website. ChatGPT Ads puts your brand in the spotlight the moment someone asks for advice.
Context-Based Advertising
ChatGPT Ads primarily uses contextual targeting. An ad is tailored to the topic of the conversation, as well as to signals such as language, location, and device. According to OpenAI, conversations remain private from advertisers, and OpenAI does not sell user data. This allows you to reach people who are currently engaged with your product.
Get a head start on your competitors
This channel is new in the Netherlands, and many advertisers are still waiting to see how things play out. Those who get started now will be the first to discover what works, build up data, and be ready before the competition catches on.
ChatGPT Ads for Your Online Store
For online stores, ChatGPT can display products from your product feed as recommendations within the conversation, similar to Shopping ads. Do you already have a Google Shopping feed? Then you’re off to a good start. We optimize titles and product information so they align with how people ask their questions: in everyday language and focused on what matters to the buyer. This works for Shopify, Magento, Shopware, WooCommerce, Lightspeed, and custom solutions.
The benefits of ChatGPT Ads at Tomahawk.
- Start by testing with a limited budget so you can see the results before scaling up
- More effective campaigns thanks to ChatGPT Ads’ integration with Google Ads, Meta, and your SEO and AI discoverability
- Reliable data thanks to server-side tracking
- More conversions through product data written for conversations, not just for keywords
- Expand across borders—ChatGPT Ads is now live in over 30 European countries
The latest news about ChatGPT.
FROM EXPLORING TO EXCELLING.
We don’t start by running ads; we start by measuring what’s already happening. Then we run small-scale tests, and once it works, we scale up.
That way, your budget is spent only on what demonstrably delivers a return.
First, we’ll determine how many visitors you’re already getting from ChatGPT. Which pages are they landing on, and are they converting? That way, you’ll know where the opportunities lie before spending your first euro on ads.
We select up to 1,000 products that are commercially viable. For now, we’ll exclude products that barely sell from the campaign. We’ll then supplement your product feed with specifications, uses, and frequently asked questions. This helps ChatGPT understand which customer queries your products are a good fit for.
We’ll start with a single campaign in one language and with a limited budget. Thanks to server-side tracking, you’ll see exactly what ChatGPT Ads delivers before you invest more.
Is the foundation in place? Then we’ll expand step by step to include more products, languages, or campaigns. We base every step on real data, not on assumptions.
Tomahawk's ideal customer:
- You have an online store with annual revenue between 1 and 30 million;
- Do you want to grow in the Netherlands, abroad, or both?
- You already have experience with an online marketing agency, but are looking for more specialized expertise to help your business grow further.
- Need specialists who look beyond just their own channel?
- You’re willing to invest if we can demonstrate together that it’s profitable.
Curious about what ChatGPT Ads can do for you?
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We break boundaries together with our clients. For 10 years we have been making it happen.
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I'm Roel, founder of Tomahawk. I am happy to help you from our office in Nijmegen.