Server-Side Tracking Audit
Achieve complete data collection for optimal marketing campaign design, and prepare for a cookieless future.
Your setup works. But aren't you running out of data?
More and more companies are switching to server-side tracking. Smart, but in practice the implementation often gets stuck at a basic level. A little container here, tags there ... and done. But really get everything out of server-side tracking? That requires more, and Tomahawk offers more.
With this one-time check, we analyze your entire server-side setup, whether you're working with Stape, Jentis, an in-house server or another solution. We show you how to get more out of your data.
- Already using server-side tracking (via Stape, your own server, or other tools).
- Want to know if their setup is really sound and future-proof.
- Looking for better data quality, longer cookie life and better consent processing.
- Want more return from Google Ads, Meta and GA4, based on cleaner data.
Server-side Tracking Audit for your webshop
What you get
A thorough audit of your server-side tracking implementation. Functional and technical, including clear recommendations.
- Analysis of your server-side container (GTM server-side or other solution)
- Check for cookie lifetime, tagging structure and event processing
- Validation of consent-mode setup and interfacing with your CMP
- Review of GA4, Google Ads and Meta configurations.
- Advice on collecting additional first-party data (e.g. email, user_id, login status)
- Understanding impact on performance & attribution
- Report with improvements and quick wins
- Optional: implementation of recommended customizations
The Benefits
With a well-designed server-side setup, you improve the quality of your data even when visitors give limited consent. Cookies stay active longer, which is essential for remarketing, and you send cleaner, more reliable signals to advertising platforms. That ensures better performance as well as measurement results.
Moreover, you are prepared for a cookie-free future. Many businesses are still missing out on these opportunities - a nice competitive advantage for you.
How it works
We start with a brief intake and request access to your server-side container, CMP and advertising platforms. Then we analyze your setup thoroughly - from events and consent to the structure of your cookies. You'll receive a clear report with concrete recommendations and explanations. Prefer to spar? Then just schedule a call.
Price
For a one-time fee of €750 we perform a full analysis of your server-side setup, including a clear report with areas for improvement.
Want us to implement the recommendations directly for you as well? That is possible. We then work on the basis of separate hours or an additional quote - entirely depending on your needs.
The latest news on tracking.
Need other advice?
Tomahawk's ideal customer:
- Is a webshop with between 1 and 30 million in sales;
- Is active in multiple countries or has the ambition to become one;
- Has experience with online marketing agencies, but encounters a knowledge plateau with previous partners;
- Has at least 10k euros ad spend per month, and is open to increasing this budget if it demonstrably increases profits;
-
Sells products from brands that are already established, or products where the brand is irrelevant such as plants. We are not a branding agency.
We break boundaries together with our clients. For 10 years we have been making it happen.
Working together?
I'm Roel, founder of Tomahawk. I am happy to help you from our office in Nijmegen.
- List item #1
- List item #2
- List item #3