Google Product Identifiers: what are they and how to use them correctly?

Image Google Product Identifiers

In this page, we answer all the concrete questions about important Google Product Identifiers, namely ID, brand, EAN, GTIN and MPN. Identifier What is it? Mandatory? ID (id) Unique internal product ID in your feed This field must always be filled in Brand (brand) Brand name of the product Usually mandatory GTIN (gtin) Global unique product code Must be filled in as soon as the [...]

Guide: the best online marketing agency in Nijmegen (without blabla)

Nijmegen is bursting with agencies. The trick is not choosing "an agency," but the agency that delivers growth on your P&L. Use these 7 questions as a buying guide. Compare everyone, us included. 7 questions to score every agency on E-commerce first? Do they understand feeds, inventory, margin, SKU mix and PMax/Shopping, or is it mostly campaign creation? [...]