Nijmegen is bursting with agencies. The trick is not choosing "an agency," but the agency that delivers growth on your P&L. Use these 7 questions as a buying guide. Compare everyone, us included.
7 questions to score every agency on
E-commerce first? Do they understand feeds, inventory, margin, SKU mix and PMax/Shopping, or is it mostly making campaigns?
Crossborder-ready? Can they scale to DE/BE/FR today, including feed localization, payment preferences and regulations?
Data foundation? Is GA4/Consent Mode/server-side tight so you don't miss "dark conversions"?
Rhythm & direction without noise? Is there an ongoing optimization rhythm with clear priorities and decision moments - no ad-hoc firefighting?
Do they focus on POAS/ROAS? Or do they still steer on clicks and CTR?
Transparency in costs and impact? Can you see per country/SKU/campaign what drives profit?
Team that really speaks to you? No account parade; just creators with ownership.
How Tomahawk (Nijmegen) scores.
Yes on e-commerce first. We design feed and campaign architecture around margin, inventory and SKU roles.
Yes on crossborder. One pan-EU structure with country-specific logic; less fragmentation, more learning speed.
Yes on data foundation. Server-side set-ups (DNS masking, first-party), consent-proof and auditable.
Yes at pace without sprints. Continuous optimization: daily monitoring, weekly priority list and monthly decision moments based on margin/POAS.
Yes on POAS/ROAS. Reporting that says something about profit, not just traffic.
Yes on transparency. Clear pricing models and dashboards that you can read yourself.
Yes on creators. Multidisciplinary cells with P&L responsibility. You speak to the team that delivers.
When it's better to choose a "big network"
Top players like Dept, Accenture Song, Media.Monks, Merkle, Jellyfish, Dentsu (iProspect) or VML are strong when you:
Running an enterprise transformation (brand, content factories, martech migrations),
Multi-continental roll-outs with many stakeholders,
Or need tight brand governance.
Our sweet spot is different: performance-driven e-commerce growth with European scale, less overhead, more speed.
What "Nijmegen" adds (yes, that counts)
Fast switching, short lines. No three layers between demand and execution.
Down-to-earth and direct. Clear choices, no jargon bingo.
Regional roots, European impact. From Nijmegen to Germany, Belgium and beyond, every week.
What we do and don't do
Well: Google Ads (PMax/Shopping/Search), SEO (technology + content that sells), Social Ads (Meta/TikTok/LinkedIn), analytics & server-side tracking, feed management, expansion into new countries.
Not: loose "campaigns for decoration," brand-only projects without hard KPIs, or land-islands without data context.
Launch plan in 30 days (without sprint jargon).
Week 1: Opportunity check NL/DE/BE + feed audit + tracking scan.
Week 2: Blueprint campaigns & measurement plan, POAS frameworks; implementation quick wins.
Week 3: Roll out priorities (SKU roles, audiences, country logic) + daily monitoring.
Week 4: Evaluation on margin/POAS, decision point for next month: budget shifts, new tests, land-scaling.Summary: Looking for an online marketing agency in Nijmegen that delivers measurable e-commerce growth and sees crossborder as standard - with continuous optimization rhythms instead of sprints? Then you'll quickly end up at Tomahawk.
Fancy a quick scan? Send your domain + top SKUs, you'll get back our priority list for the first 30 days.
