From offline focus to 52% online revenue
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DT-69 is a Dutch family business that has been designing and producing handcrafted furniture since 1969. From its workshop and showroom in Beneden-Leeuwen, the brand serves customers in the Netherlands and abroad. Craftsmanship, durability and timeless design form the basis of each piece of furniture.
The figures of DT-69
A close collaboration since February 2025
DT69 was still doing little with online sales, leaving much of its growth potential untapped. At the start of the collaboration in February 2025, the focus was on one clear goal: to structurally increase quality inquiries and increase online visibility.
Through targeted optimizations in campaigns and brand presentation, both reach and number of leads have been growing structurally ever since.
Three strategic optimizations with direct impact
After a research phase in March 2025, Tomahawk worked on three main priorities.
Optimize product feeds
Due to rejected products in Google Merchant Center, DT-69 was only running Search campaigns, leaving scalable channels such as Shopping and Performance Max unused. The rejections were due to an incorrect product availability setting. By correcting this via Channable, all products were approved and scalable campaigns could be rolled out.
Consolidation of accounts and feeds
Two separate Google Ads accounts were merged into one account, bundling data and allowing the algorithm to learn faster and more effectively.
Product feeds were also consolidated:
- 1 feed for the Netherlands and Belgium
- 1 feed for Germany, Austria and Switzerland
Improve conversion and offline tracking
The existing tracking only provided insight into interactions, but not into which actions actually generated revenue. So we implemented full conversion measurement for purchases, contact form leads and add-to-carts.All leads are captured centrally and fed back to Google Ads when actual sales are made, so campaigns drive actual sales, including offline sales realized.
Dynamic values were applied here:
- Purchases: 100% of the product price
- Contact requests: 50% of the product price
- Add-to-carts: 10% of the product price
A foundation that delivers immediate results
The combination of feed optimization, account consolidation and improved tracking provides a solid foundation. This results in:
- 139 leads through Google Ads in 2025 (not measurable until May)
- 52% of revenue comes from online channels
- Full visibility of performance by product
- Reliable data to monitor profit and loss
- Performance Max campaigns that directly increase conversions
- A better learning algorithm thanks to consolidated data
The experience of the specialist
"The contact with DT-69 was very smooth. They were excited because of the investment, but gave us all the space and confidence to get the best results. Since then we have been on the same page, which gave us the freedom to implement every optimization advised, very nice as a SEA specialist, because it often revolves around testing, testing and more testing. This way, all opportunities are maximized!"
– Tygo, Tomahawk
Customer experience
"We were already working with a marketing agency when we started talking to Tomahawk. Because it was a serious investment, we especially wanted to know what it would give us in concrete terms. Tomahawk made marketing measurable and linked activities to leads and revenue. As a result, we now see exactly what works. The result: the workshop is constantly busy and everyone can keep running full-time."
- Wessel, DT-69
