Have you heard of AI Writing Software? The latest Artificial Intelligence (AI) tools, specializing in producing SEO-optimized content. In short; copywriting bots. Some well-known names are: Writesonic, Rytr, CopyAI and Jasper AI.
We've highlighted and tested one for you. With the question: is Artificial Intelligence as good -or even better than- "real" copywriters?
The test: Jasper AI
Jasper AI is one of Conversion AI's newest copywriting bots that works with smart algorithms designed to automatically generate unique content. From ads to complete novels, it can do it all, according to the developer. More importantly, the quality of the texts could rival the work of a good copywriter. How can it?
Here's how it works
To get started, Jasper asks you to choose from several industry-specific templates. Think business pages, blog posts but also product descriptions for advertisements and posts for social media.
Finetune
After choosing a template, Jasper needs some additional information, such as subject, title, keywords and some concise, substantive information. Finally, you can define the tone-of-voice, for example, "formal" or "ad rem." Based on the input, Jasper starts generating content.
Result
We tested Jasper in different ways, with different templates: both for long- and shortcopy. In both cases, the results did not disappoint. The program produces smoothly flowing text and the content is unique. The latter is particularly important. With automated writing tools, plagiarism is lurking, you might think. However, the built-in plagiarism checker should prevent this.
Implications for online marketing
As an e-commerce entrepreneur, you don't have to put your copywriter on the street right away. Texts written by your regular copywriter(s) definitely add value, especially when it comes to personality and tone-of-voice. After all, they know the company better than a robot does. In addition, it is important to check the texts thoroughly; that too is human work. However, AI writing tools can be used as an additional tool for creating high-quality content. Copywriters can work faster and perfect texts.
Crossborder benefits
Finally, the multilingualism of this kind of AI writing tool offers opportunities for crossborder entrepreneurs. Copy for the homepage of your webshop in Germany or a newsletter in flawless English can be created in no time. Furthermore, AI writing tools work with integrated SEO functions that optimize the findability of your copy.
Conclusion
For now, AI technology will not replace flesh-and-blood copywriters. But with the advent of these types of products, crossborder e-commerce entrepreneurs are able to improve their services and work more efficiently.
