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Conquering the German market: cozy or gründlich?

Germans and Dutch are very similar, but there are also clear cultural differences. Which they are and how to take these differences into account in your e-commerce shop can be read in our white paper "Conquering the German market - cozy or gründlich?" (13 pgs)

Some facts:

The focus with our eastern neighbors is more on "living to work"
German culture is more reserved and subdued than ours.
Take the safe bet and prefer formal over informal
Leave a good impression with correct German language usage
Keep your appointments and promises, both onandn offline