25% Annual growth through long-term cooperation
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For 65 years, Ter Horst van Geel has been a fashion retailer with branches in both Brabant and Gelderland. With ten physical stores and an extensive webshop, they sell more than seventy brands such as Fabienne Chapot, Geisha, Nukus, Vero Moda and Expresso. In the stores, Ter Horst van Geel is fully committed to an inspiring customer experience with fashion advice and entertaining events. In the online store, they offer extensive product information, including an account of the ecological footprint of the items.
The figures of Ter Horst van Geel
Together since 2019
Tomahawk was engaged in 2019 to work with Ter Horst van Geel to grow the online store. This involved several challenges. Ter Horst van Geel and Tomahawk had the ambition to roll out an advertising strategy in Google Ads. This was extended to Google Shopping, Social Media marketing and Microsoft (Bing) Ads.
In addition, Ter Horst van Geel switched to Magento 2, with Tomahawk keeping an eye on whether all links and redirects on the site remained intact. With this transition came an additional challenge: ranking within Google had to be maintained as much as possible during this change.
Finally, Ter Horst van Geel wanted to reach as many people in the target audience as possible while maintaining a fixed ROAS. For this, Tomahawk provided strategic advice and contributed to implementation.
Smart campaigns and complex SEO migration
By applying Search Engine Advertising (SEA), we were able to increase online visibility in Google's search results. In this strategy, we also included Performance Max campaigns. We also included temporary large discount offers in Google, Meta and Bing. By cleverly aligning our budgets and goals, we reached as many people as possible with these promotions.
By focusing on Search Engine Optimization (SEO) after the Magento migration, Tomahawk maintained its ranking within Google. To meet the desire to better reach the target audience, we created a YouTube campaign and went to work on link building.
A 65% increase in orders
The number of orders increased by 65% in the first year of cooperation. During the migration to Magento 2 in 2021, the damage was limited; the decline in orders was only 2%. Last year (April 2022-May 2023), sales were 109% higher compared to the years before Ter Horst van Geel was a Tomahawk customer. Ter Horst van Geel's goal is to grow 25% each year in the coming years. We are currently on track to achieve that ambition. Ter Horst van Geel's reputation has grown in the Netherlands. Many new, returning customers of the webshop also know how to find the physical stores.
Response Tomahawk
"Ter Horst van Geel is a unique client: where we focus primarily on web shops, Ter Horst van Geel also has ten physical stores in the region. The interaction between online and offline provided us with many new insights. Customers who saw our ads online later visited the stores. In this way we reached new customers outside the region and strengthened brand recognition.
At Ter Horst van Geel, there is a lot of trust in our advice, also outside online advertising. They allow us to think along about strategy, which works extra well thanks to their product knowledge and insight into what sells. Because their target group is sharply defined, they maintain focus; a big advantage for a brand with both physical and online stores."
Monika, SEA & Social Media Marketer
Response Ter Horst of Yellow
"Through a mutual contact we became acquainted with Tomahawk. After a pleasant introductory meeting we were immediately enthusiastic. Since then we experience a fine cooperation with short lines and clear communication. The team keeps us actively informed about current campaigns and new developments, thinks proactively and always knows what they are talking about. In addition, it is always pleasant; keep up the good work!"
Lotte van de Wijdeven, Marketing & Communications Ter Horst Van Geel
