37% more visitors through targeted retargeting campaign
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With over 30 years of experience, SNP Natuurreizen is a household name in the travel world. The company is the largest specialist in active and adventurous travel around the world.
The numbers from Herli Medical
The challenge
Taking the travel offering to the next level, getting wider exposure and more bookings. That was the challenge we set to work on. This increase in online market share had to ultimately lead to an increase in sales and orders.
The approach
To begin with, we took over the management and optimization of Google Ads campaign. The SEA campaign that was running in 2014 was not achieving the desired results and was mainly focused on hiking and biking trips. We therefore completely restructured it, added the complete offer and optimized it. To attract even more visitors to the webshop, we ran retargeting campaigns and implemented SEO optimizations.
The result
The entire process resulted in an increase in visitor numbers and conversions. In particular, the successful use of retargeting in the search network paid off. Namely, this has led to 37% more visitors and an increase in ROI of 71%.
