Online marketing France

Break the borders: conquer the French market.

Marij

Online Marketer specializing in the French market.

Online visibility in France

France is a special market in Europe: its population of a whopping 68 million values their own culture and country. At the same time, they are also open to innovations. Doing business in France is a balancing act between tradition and innovation.

The French e-commerce market continues to grow with an expected annual growth rate of 10% until 2025. An important aspect to consider is the national.fr domain: Google.fr is the most visited Web site in France. Google.com is also popular, but is used less frequently than in other countries.

Social advertising is a perfect fit for the French market. By 2024, France will have 52.6 million active social media users, representing 80% of the total population. About 70% of French people use their smartphones for online shopping: so make sure your assortment is accessible via mobile-friendly websites or apps.

The power of social advertising in France

Platforms such as Facebook, Instagram and TikTok are ideal for making an appearance to French audiences. Based on demographic data, you can deploy personalized ads that perfectly fit into the world of the French customer. Social media is thus an excellent formula for increasing consumer engagement and conversion rates.

France in figures

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Online marketing in France

How do you create trust with consumers in France?

French consumers are more active online in the evening, peaking around 8 p.m., which is later than in many other European countries. This should be taken into account, as it can have influences on marketing campaigns if they have been running all day.

Capitalize on French values and culture with personalized and respectful communication. By addressing consumers with the formal vous instead of tu, you contribute to a positive perception of your company.

In addition, French consumers value the origin of products. They have a strong preference for products from their own area. You can respond to this demand with an appropriate assortment, emphasizing local production and high quality.

Compared to the Dutch, the French give higher priority to health and sustainability. They are also willing to pay a little more for it.

Find marketing channels that fit your offering

When choosing appropriate channels for the French market, it pays to orient yourself well, as the level of competition, cost per click and successful techniques may differ from the Dutch. Search engine marketing(SEO and SEA) is indispensable in this, but competition on popular keywords is sometimes stiff. Investing in paid advertising (PPC) is therefore a better short-term solution.

In addition to search engine marketing, digital marketplaces are also important channels for online visibility in France. The five most popular marketplaces are Amazon.fr, Cdiscount, eBay, Leboncoin and La Redoute. Amazon.fr is the largest platform in the French e-commerce market. Leboncoin is very popular for selling secondhand goods and local products, making it a unique platform within the French market.

Working with us means

Marketing in France at the highest level.

Tomahawk is a premier partner of Google, making us one of the top 3% best online marketing agencies in the Netherlands. We continuously train our crossborder specialists. They have direct access to closed betas: new features within Google Ads that have not yet been rolled out to all advertisers.

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Growing in France

France is more than croissants and wine; it's a huge e-commerce market brimming with opportunity. But without knowledge of the French customer, you'll get nowhere. What works here will fail there if you don't do it smartly. Do you really want to enter with clout? Then you need to give your strategy the right French flair.

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