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Is Tomahawk the marketing agency for your webshop?

Frequently Asked Questions

At Tomahawk we believe that growth starts with clear answers. That is why you will find here the most frequently asked questions about our approach, our specializations and the cooperation with our team. So you know exactly where you stand before we break through barriers together.

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Table of Contents

1. Is Tomahawk the right online marketing agency for my webshop?

Who is Tomahawk Digital Marketing?

Tomahawk is an online marketing agency from Nijmegen that helps webshops to grow across borders.

We call it Breaking Through Borders: literally (the Netherlands, Belgium, Germany, etc.) and figuratively (breaking through growth and knowledge barriers).

We combine strategy, data and execution in one team, so growth does not depend on separate specialists or channels.

Tomahawk works mainly for webshops with:

  • A turnover between approximately 1 and 30 million euro per year or the ambition to grow to that level;
  • Activities in multiple countries (or desire to scale internationally);
  • and experience with other agencies, but feel they are running into a knowledge ceiling.


Does your webshop generate between €80,000 and €150,000 turnover per month, or do you have the ambition to reach that limit? Then you fit the profile of customers where we can make the difference.

We are not the right agency for the baker on the corner - but we are for ambitious brands that want to grow seriously, in the Netherlands and abroad.

We distinguish ourselves in three areas:

  1. Cross-border specialization
    We understand the differences between markets, languages, logistics and consumer behavior in Europe.
    From feed management to localization and pricing per country - we make sure everything fits.

  2. Data-driven growth
    Server-side tracking, GA4, BigQuery and first-party data form the basis.
    We measure not just clicks, but real profit.

  3. Strategy and execution
    No vague advice or reports - we build, test and optimize ourselves.
    From Google Ads and SEO to marketplaces and social advertising.

2. How does Tomahawk work exactly?

What services does Tomahawk offer?

Our teams work multidisciplinary on e-commerce growth through:

  • SEA (Google Ads, Performance Max, Smart Bidding)
  • SEO (technique, content, authority)
  • Social advertising (Meta, TikTok, Pinterest)
  • Server-side tracking & data-architecture
  • Feed management & marketplaces (Bol, Amazon, Kaufland, etc.)
  • Cross-border strategy & market research (Similar Markets Check)


Everything integrated, so that campaigns and data together form one growth machine.

Tomahawk generally works with webshops that invest around or above €10,000 per month in advertising budgets - or have the ambition to grow to that level, provided the results justify it.

Our pricing models are value-driven: we don't sell hours, we help you grow profitably. Costs depend on the number of countries, channels and product groups - always transparently discussed in advance.

Many web shops reach a plateau after a few years: campaigns are running, but growth stagnates. We break through that ceiling by:

  • Deploy automation and AI bidding;
  • Profit management through POAS (Profit On Ad Spend) instead of ROAS;
  • Open new markets and channels;
  • Building dashboards that give real insights (not just sales);
  • Focus on margin, LTV and international scalability.

This way you grow sustainably, without burning more budget blind.

3. About working with Tomahawk

What should I pay attention to if I want to work with Tomahawk?

A good partnership starts with the right fit.
Check beforehand if:

  • Your advertising budget and ambition match our approach;
  • You have clear KPIs (turnover, profit, country expansion);
  • Your technical basis (tracking, feed, webshop) is in order;
  • You're looking for a strategic partner - not just an executive agency.


Tomahawk is not an "entry level agency", but a growth partner for brands that are already running or have the ambition to get there.

We work in small, multidisciplinary teams - our so-called cells.
Each team has its own specialists in SEA, SEO, data and strategy, with direct responsibility for your results. You get:

  • A single point of contact (no rotating account managers),
  • Monthly reports and dashboards,
  • Flexibility to quickly scale up or down per country.

Tomahawk is based in Nijmegen, the Cross-border Capital of the Netherlands.
From there we help webshops grow at home and abroad - with customers in the Netherlands, Belgium, Germany, France, Italy and the UK.

"They don't just help with ads, they help build your business."
"Tomahawk thinks in profits, not clicks."
"Finally an agency that really combines strategy and execution."

Because we understand what is needed between start-up and mature growth. Whether you already generate €150,000 per month or want to reach that level: we help you make the step from growth through feeling to growth through data.

With profit, scalability and insight as a starting point.

Roel

Working together?

I'm Roel, founder of Tomahawk. I am happy to help you from our office in Nijmegen.

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